We brought in CMO + Company to help turn around the pet wellness business.
Working closely with the Management team, MJ Jolda, our interim CMO, lead the revamping of the product and branding strategy focusing on innovation and new brand offerings to meet a broader range of retail channel and consumer needs for the Nutri-vet and Beefeaters brands. Their work helped us in a successful sale of the pet wellness business.
CMO + Company’s knowledge and experience was invaluable. The process they established for developing new products and rebranding the portfolio enabled us to move quickly. We were able to seamlessly augment our existing marketing team with CMO and Company team members as needed. This enabled us to build a robust solution that we would not have otherwise been able to replicate or afford at the time.
CMO + Company is terrific to work with. I enjoyed our partnership and highly recommend their services.
Mike Roth – BHC Holdings (Imperial Capital Group)
