Services

At CMO + Company we put your customer at the core. We use customer insights to develop the “go to market” strategies to help grow your business and achieve your vision.

 

Interim or Fractional CMO Services

Whether you need an interim or fractional CMO, we work with you to fine tune your marketing strategy, to accelerate growth and achieve your business objectives.

Below are some of the most common CMO services.  

  • Optimize your Marketing Strategy – Our CMOs help take your current strategy to the next level.  We start by conducting a strategic situational analysis including a deep understanding of your customer and their path to purchase.  Aligning this insight with the business objectives, then create a plan to achieve growth.

  • Develop Customer insights  –  We help you deeply understanding your customer and their path to purchase.  And how to translate these finding into a strategic marketing plan.  

  • Create a Strategic Marketing Plan – Develop an annual plan to reach your core customers and help to execute the plan if needed. 

  • Prepare for growth  - We help you achieve your growth objectives by finding new spaces where your product or service can grow.   Our innovation process takes you from ideation to launch.   

  • Staff Development – We will work with you to train internal staff to support the new strategy and future growth.  This can range from training the team to elevating the skill of a high-potential employee to take over the CMO role or helping you find a new CMO to take a permanent spot in the company.  

Is your current marketing team managing your business effectively?  We can help!

 

Marketing Strategy + Planning Services

With the CMO+ Roadmap to Growth™ we follow 5 steps to help you develop and implement marketing programs that get results. Your business goals guide every step along the way, as we lead, collaborate, listen, think, build and deliver a strategy that lays the foundation for growth.

  • Assess – Conduct high level assessment of your current situation 

  • Analyze – In-depth analysis of our market, including the 3C’s category, competitors, consumers; SWOT analysis; customer journey.  Conduct additional research as appropriate

  • Develop – Form the baseline strategies both short term (1 year or less) and long range. 

  • Execute – Create detailed marketing plan, calendar, and budget outlining executional elements of the plan.  

  • Measure – Develop marketing performance score card of KPI’s that matter to you.  Effectively measure results on an on-going basis.

What’s your roadmap to growth?  We can help!

 

Virtual Marketing Team

CMO + Company is a full service outsourced marketing department.  We augment your existing team or play a key role as an outsourced team.  We will create and execute the strategic marketing plan with the goal of reaching your target customer. 

  • Customer Insights – The foundation of the plan will be deeply understanding your customer and how to reach them effectively.  This process would include as assessment of the Customer Journey and their path to purchase.

  • Advertising - The fuel that creates the perception and attitudes influencing behaviors toward purchase

  • Media- The understanding of the most effective channels (TV, print, email, digital, search, social, mobile)  across the entire customer journey to translate perceptions into actions.

  • Promotions - The engine of the Marketing Mix and one key driver of your brand that communicates consistent messaging and provides consumer buying incentives.

  • Social Media -The navigation of "paid" and "unpaid" digital channels that leverage and amplify the brand to boost awareness, loyalty and purchase. 

  • Web Presence - Raising your brand’s profile with a website that clearly articulates your brand promise and persona

  • E-commerce – Make your product or service readily available to your customer online via DTC, Amazon store front, retailer sites ,etc.

  • Experiential Marketing - The means to engagement with your consumer through live, one-on-one interactions that integrate with the entire customer journey.

  • Marketing Analytics – Tracking and measuring the effectiveness of executions to optimize the mix of tactics and increase ROI.  

Is your current marketing team managing your business effectively?  We can help!

 

New Product Development Services

Our CMO+ Innovation Curve™ is a disciplined approach for finding new spaces where your product or service can grow. 

Our innovation process includes ideation, concept development, analysis, qualitative testing, and quantitative validation, all with a hands-on approach to achieve launch success. Each stage builds on the previous step, starting with a deep analysis of the market, understanding the insights that matter most, developing and testing, and finally delivering the right implementation plan. Refinements and post launch optimization are always part of what we deliver.

Is your innovation pipeline helping you stay ahead?  We can help!

 

Brand Building Services

Whether a service, packaged good or business to business entity, your company is nothing without the strength of its brand(s).   The connection to your customer must be relevant and meaningful, and constantly evolving, to lay the foundation for loyalty and growth.

The Brand Building+ Cornerstones™  dives deep into every aspect of your brand and the factors that create its identity. We can help you enhance your brand’s current positioning, reposition for a broader target or develop an entirely new positioning to attract new users. Our CMO team comes with deep expertise on building brands and the authentic stories that resonate.

What are the cornerstones of your brand?  We can help!