Less Guessing.
More Growing.

I lead marketing strategy for founder-led consumer and service businesses. Turning scattered tactics into a clear plan for growth without the cost of a full-time CMO.

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The Cost of Guesswork

Most founder-led businesses are guessing at marketing - testing tactics, hiring generalists, hoping something sticks. It’s rarely the product or service that’s at fault. It’s that marketing isn’t tied to a clear business strategy or growth plan, so nobody can tell what’s working.

You probably felt it:

Your product or service is better, but your competitor who explains themselves more clearly wins the sale.
A buyer visits your website, isn’t sure what you do, and leaves before you ever get a chance.
Your marketing looks fine, but you can’t tell if it’s actually driving revenue.
You’re spending hours managing marketing instead of running your business.

Left unaddressed, this adds up fast: wasted ad spend, slower growth, and a leadership team stuck running marketing instead of the business.

It shouldn’t be this hard. You shouldn’t have to guess whether your marketing is working.

You Don’t Need Another Job. You Need a Clear Marketing Strategy.

You shouldn’t have to choose between running your business and running your marketing. You need a leader who looks at your marketing and sales together, defines the strategy behind both, and gets everyone pointed in the same direction.

I started my career at Reckitt, where brand leadership meant owning marketing strategy, sales strategy and how the business went to market. Together, not in silos. I’ve since led marketing for CPG Brands including Vlasic, Goodie Girl, Marcal paper, to name a few. For the last several years, I’ve brought the same discipline to founder-led businesses as a Fractional CMO or Head of Marketing. I’m also a certified StoryBrand Guide and SBS Strategist, and I use both frameworks to keep your message as clear as your strategy.

I lead the strategy, and I direct whoever executes it - your team, mine or a specialist firm for something specific like marketing research or social media.

Strategy Before Tactics: You know exactly what to say and who to say it to before a single dollar is spent on execution.
Marketing That Supports Sales: Your team gets messaging they can actually use to help close the sale, not just campaigns that look good.
Accountable Growth: You can always see the line between what you spend and what it’s doing for your business.

Learn more →

Curious what being a StoryBrand Guide means to your business?

You don’t have to figure this out alone. Here’s what happens when you reach out.

STEP 1 - Book a Strategy Call: We’ll talk through where your marketing and sales stand today, and identify the biggest gap holding your growth back.
STEP 2 - Get Your Growth Strategy: Using our 3-phase approach - Strategic Direction, Narrative Clarity, and Growth Execution - you get a plan that the team and customers actually understand.
STEP 3 - Grow With Confidence: Your marketing and sales work as one system, and you get the peace of mind of knowing your spend is working.

A Simple Plan to Clarity and Growth

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Our Services

What our Fractional CMO leadership typically includes

At the core of our work is executive-level marketing leadership. As your Fractional CMO, we set direction, guide decisions, and take accountability for your marketing without the overhead of a full-time hire.
Not advisory from the sidelines. Actual leadership.
Clear strategy turns effort into results. We develop marketing strategies and annual plans aligned to your business objectives so priorities are clear, resources are focused, and execution is intentional.
Because “doing more” isn’t the same as moving forward.
Marketing only works when execution stays aligned. We oversee execution across internal teams, agency partners, and specialists, keeping work focused, coordinated, and moving in the right direction.
When everyone’s aligned, execution gets a lot easier.
Strong marketing starts with clarity. We help define your positioning, sharpen your message, and ensure your brand is communicated consistently so customers understand what makes you different and why it matters.
No buzzwords required.
When growth stalls, new thinking is required. We bring a disciplined approach to identifying opportunities for expansion, whether that’s new offerings, new audiences, or new ways to compete.
Not trend-chasing. Thoughtful growth.

Experience You Can Rely On

Experience helps separate what sounds good from what actually works.

I’ve led, launched, or repositioned more than 30 brands, from Fortune 500 companies to growing founder-led businesses, so you get a strategy built on real experience, not guesswork.

Explore our Experience + Case Studies to learn more.

What Clients Say

Testimonial Entries

November 30, 2024

CMO + Co is particularly effective in the fast-paced and "change mindset" which is typical of a newly acquired PE portfolio company. Whether it be an assessment and adjustment (if needed) of the branding strategy - or bringing some discipline and strategy to the new products pipeline -- CMO + Co has the experience and tools to dig in very quickly. They help get these important value-drivers on-track and coordinated throughout the organization. Whether it be a new acquisition, or a mid-deal restage, letting CMO + Co get the major elements of the marketing effort better focussed is exactly what they do. That is -- "their wheelhouse".

Tim Spring – Operating Parter/LP (KEEN Growth Capital)