Need help with creating and managing new products? Or renovating existing ones? 

Our CMO+ Innovation Process™ can help. It's based on the industry standard for managing innovation from new product ideas through launch.

Our process.

Understand ⇢ Validate ⇢ Launch ⇢ Market Opportunity Assessment ⇢

Market Analysis

Process begins with an in-depth review of consumer trends, competition, and market insights to determine ‘white-space’ / unmet opportunities.

Concept ⇢

Ideation Session

Bring together an expert panel of super consumers comprised of internal executives, industry experts, sales executives and consumers. Conduct quantitative field concept study to establish purchase interest scores.

Feasibility ⇢

Consumer & Retail Industry Insider Feedback

Conduct focus groups among consumers to refine top concepts and reaction to prototypes for further development. Review ideas with thought leaders and retail executives to seek input.

Development ⇢

Ethnographic Research

During the development stage, use in-home research to gauge reactions and identify any refinements. Conduct performance testing (ergonomics, fragrance, taste).

Launch ⇢

Confirmatory Quantitative Testing

Test finished product and packaging to determine that final product has same or higher purchase appeal score as earlier concepts. Repeat performance testing to final product.