Marketing Strategy & Planning

The CMO+ Growth Roadmap™, our 5-step process, draws on the best practices and disciplines of Fortune 500 companies to help you develop and implement results-driven marketing programs.

 

CMO + Growth Roadmap™

Think ⇢Feel ⇢Do ⇢

Assess

Conduct high level assessment of the current situation.

Analyze

In-depth analysis of the the 3C’s - category, competitor, consumer.

Develop

Create the strategy both short term (1 year) and long term.

Execute

Develop detailed marketing plan, calendar and budget outlining executional elements of the plan.

Measure

Develop marketing performance score card to measure results.