Marketing Strategy & Planning
The CMO+ Growth Roadmap™, our 5-step process, draws on the best practices and disciplines of Fortune 500 companies to help you develop and implement results-driven marketing programs.
CMO + Growth Roadmap™
Think ⇢Feel ⇢Do ⇢
Assess
Conduct high level assessment of the current situation.
Analyze
In-depth analysis of the the 3C’s - category, competitor, consumer.
Develop
Create the strategy both short term (1 year) and long term.
Execute
Develop detailed marketing plan, calendar and budget outlining executional elements of the plan.
Measure
Develop marketing performance score card to measure results.