CMO + Co is particularly effective in the fast-paced and "change mindset" which is typical of a newly acquired PE portfolio company. Whether it be an assessment and adjustment (if needed) of the branding strategy - or bringing some discipline and strategy to the new products pipeline -- CMO + Co has the experience and tools to dig in very quickly. They help get these important value-drivers on-track and coordinated throughout the organization. Whether it be a new acquisition, or a mid-deal restage, letting CMO + Co get the major elements of the marketing effort better focussed is exactly what they do. That is -- "their wheelhouse".
Tim Spring – Operating Parter/LP (KEEN Growth Capital)
